JETBLUE BOZEMAN

In 2018, JetBlue started a new route from the LA basin to Bozeman, MT which is one of the premiere yet underrated winter activities location in the country with really competitive prices all year round. So in order to create awareness a digital campaign was developed where we spoke to the fact— using JetBlue’s jester-like tone— of all the things you can do there by finding it’s perfect comparative paring in sunny LA.