I'm an Art Director and Brazilian import who comes from a background in filmmaking and so I try to think always as a storyteller. Be In the traditional sense of a commercial, social post, pre-roll to even the experience one has going through an IG story, a carousel, scrolling through a website or an email… what’s the reveal? Let’s surprise our audience and earn their attention because most people dislike ads so I want to make sure to create ones they can like… or at least not be that bothered about it.
I grew up on punk, Bossa Nova, b-horror movies and old James Bond VHS tapes… also Die Hard is the greatest Christmas movie ever. And Seinfeld has the answers to most of life’s questions.
Finally I think the world would be a poorer place without carnitas tacos and ramen.
And of course art.
Plus have a dog and a cat. Yeah I’m different.
