ALL YOU CAN JET
Would you delete all your Instagram pictures for the chance to take new ones around the world? That’s what we asked people to do to enter our All You Can Jet Sweepstakes, which offered three lucky winners unlimited flights for a year to any of JetBlue’s 100+ destinations.
In just two weeks, more than 28,000 people cleared their Instagram and turned their feed into an ad for us. And with $2.5 million in earned media, 1,000+ organic news placements and more than 1 billion impressions, it became JetBlue's most covered campaign ever, which is something I’m pretty proud of..
RED SOX TRUCK DAY 2019
Every year the Red Sox in partnership with JetBlue takes down to Florida, for Spring Training, their equipment.
On “Truck Day” fans celebrate outside Fenway Park and sign the side of the truck to “send off”. For 2019 the theme was of “Winning Is In The Air” as the Sox had a record breaking winning streak that year.
I was able to create the basbeall cards that became collectable artifacts amongst fans during that season
And some prints that got produced but never got my hand on them so hey why not share…
JETBLUE CARD OOH
This was an OOH campaign to advertise the benefits of JetBlue card and the points you get while going on your travels when you use it.
Flyers, billboards and hallway takeovers at LGA, JFK, Logan and Ft. Lauderdale airports had the opportunity to see them in 2019.
Here some real life examples of OOH at the actual airports.
And here examples of other layouts that went to production but unfortunately could not snap a picture…
