DECK THE HALLS
In 2019 U.S. Cellular went through a rebrand. So, for their holiday spot they were looking for something that was tonally different from their past work by showing naturalistic humor but still with some level of tension, rather than the more broad style they were known for. So we tackled that by riffing on the tensions a couple might have on Christmas time but delivered on a musical format thus spreading some holiday joy.
MOST VALUABLE COACH 2018
Most Valuable Coach is an yearly 360 campaign by U.S. Cellular in partnership with Samsung that rewards High School and Middle School coaches that support their community all over the country. This year with the insight of “Connect to the good in all of us” we pursued on creating a different and more incisive language in comparison to previous years in order to more effectively push the idea that a coach is beyond just a person who trains an athlete, he or she are helping raise children who’ll be the adults of tomorrow by helping to connect to the good in them.
