XFINITY MOBILE 2022 TV
Becky G is the spokesperson for Xfinity Latino. On the previous 2020/21 wave of commercials the brand leaned in heavily on the idea of connection with Becky G and her family. When I joined the team and worked for the 2022 spots the challenge was to bring Xfinity’s new look and feel and “X Factor” onto the commercials. The way we did it? We decided to lean in on Becky G’s IT factor on the narrative and art direction as that parallels Xfinity’s “X Factor” and the brand’s DNA.
Here are the two following spots: Gossip and Questions.
Also of course before I forget… we shot FOUR SPOTS in TWO DAYS as we had to do the SPANISH version of them as well. Becky G is so talented and a trooper. What a shoot…
COMCAST HISPANIC HERITAGE MONTH PRINTS
The Hispanic community is one of the most ever growing groups in the U.S. So to celebrate Hispanic Heritage I created print pieces where we celebrate the power of their voice in relation to their product and production of content.
COMCAST ADAM TOLEDO PRINT
Adam Toledo was a 13 year old Hispanic American shot at gun point by the Chicago Police. This is a piece of print created to generate awareness around the situation.
