RAYBAN x META POINT OF MALUMA
In the end of 2023, Rayban X Meta came out with the second generation of their smartglasses but with much improved design and new features that include live stream and Meta AI integrated into glasses.
In order to showcase the power of this new product we created a 360 campaign that leaned heavy on social and also a primetime 30 second spot during the Latin Grammy’s that told a story around Maluma and his point of view around the Don Juan Tour and its staple performance at New York’s Madison Square Garden with a quote from Lord Byron’s Don Juan poem as its emotional core. Through the use of this unique product and 200 year old quote we were able to craft a story that allows fans to see what Maluma sees and therefore get excited to do the same themselves
Me and my partner Yotam Ohayon at Translation were able to bring to life with the help of director duo Illimiteworld
First off here’s our Long Form as it lives on social.
Then here’s our :30 second spot that played during primetime on Latin Grammy’s right after Maluma and Shakira’s performance. It was bombastic, it was a moment, and it was trippy to know that at 743pm in Sevilla, LA, NYC, CDMX, Buenos Aires, Medellin and other cities all over the globe fans were able to watch this at the same time globally in their TV screens.
And finally here’s a couple of 15s and 6s that played on social where we had the opportunity to play with cuts, alter color correction and tell the story from a different point of view.
Some photography from the our talented set photographer art directed by… me
